Hannah Griffin: A2 Media

Evaluation 4: How did you use media technologies in the construction, research, planning and evaluation stages?

Throughout the whole process of researching, planning, constructing and evaluating both the main task and the ancillary task, my group and I have used a range of media technologies, in the form of software and hardware, to ensure the final products are of high, professional quality to rival other conventional media products currently produced.

To conclude, my group and I used a range of technologies to present the different stages of our main and ancillary task which was extremely effective in conveying my knowledge of these programs and creativity as a media student. The only feature we would have changed in terms of technology is the editing process as although happy with our final cut, we believe that had we had the facilities of Apple Mac our final cut would have been superior as small editing changes can be used which we do not have access too.

Evaluation 3: What have you learnt from your audience feedback?

We had a large number of feedback, both verbal and written, for our ancillary task and music video. We used this to improve our final products, taking on board all constructive criticism and tweaking our products to remove any issues which were raised.

Evaluation 2: How effective is the combination of your main product and ancillary task?

To ensure both the ancillary task and the music video was effective as a combined product we decided as a group to ensure our continuity and themes were consistent throughout both separate products by creating a brand identity. The ensured this was created with the use of colours, fonts and our mis-en-scene which was evident in the music video, poster and digi-pak. We researched heavily into this concept with reference to other combined products such as the Ellie Goulding album, poster and video which also inspired our own poster.

The Ellie Goulding research, and other research we also looked closely at, had used the same font continuously throughout both the poster and the digi-pak. The research also used the same image for the front cover of the album and then again for the poster to ensure both corresponded. Light flares were also used in the images which were also used in the music video. Having this certain link between all three products was something we too wanted to achieve and believe this was successful due to this brand identity.

This suggests the extent and detail in which the main and ancillary task are effectively combined.

Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Final Finished Cut

(Editing: Rosie)

Photoshop Tools

To edit our images to the standard we wanted for our digi-pak we used Adobe PhotoShop to achieve this. We used a range of tools, as shown below, to achieve our designed look.

Additionally we used Photoshop when editing out image for the middle pages of the digi pack. Below are some print screens of how we edited it.

Having used the magic wand tool we used the same saturation bar to brighten up just the flowers.

Similarly to the front cover we used the pencil tool with the low opacity to tint the grass and sky a slightly yellow colour.

Then using the gradient fill tool we did a series of gradient fills from the top right corner in a range of different shapes of the orange to create a sun effect.